about

“3 Days In” is an international travel program that gives fun, interesting, and insightful answers to the most frequent questions travelers ask:

• Where should I stay and why?
• What are the best restaurants?
• What are the choices for nightlife, shopping, or recreation?
• What experiences make this place truly unique?

Notes on Audience
The Sweet Spot: “3 Days In” hits the 25 to 54 year old demographic.  The show presents soft adventure for more active viewers, thoughtful suggestions for the culturally curious, and a license for fun for the leisure class.

• The average TV viewer is 50 years old.
• More TV Than Their Kids: Persons 25 to 54 watch 70% more television than younger viewers
• Still Glued to the Tube: 53% of their total daily media hours are spent watching TV.

More Americans Are Traveling Abroad.

• According to the US Government Accountability Office in 1990 15% of Americans had a passport, in 2000 close to 20% had passports, and as of Feb 2008 28% of Americans have passports.
• Today 85.5 Million Americans have a passport.
• Reuters published a report in April 2010 that said, “Americans are ready to start traveling again and will be spending more and staying away longer.”

Beyond the Niche: “3 Days In” has the potential to reach a broad audience.  Instead of focusing on a very selective topic—food, art, or history—the show covers a little bit of everything in an appeal to travel enthusiasts rather than niche connoisseurs.